The AP x Swatch Royal Pop sold out at boutiques worldwide within hours of launch. People queued through the night — most went home empty-handed. Resale prices immediately doubled.

We secured a limited number of authentic pieces. And right now, we're offering them at 50% off retail — no queue, no markup, no compromise.

This won't last. Once they're gone, they're gone.

Discover the Royal Pop Collection

Wear it your way

Channeling the modular design of our iconic POP line, each watch in the Royal Pop Collection adapts effortlessly to your style. With three lanyard lengths and other accessories like a removable stand, you can wear it or showcase it in your own unique way. Accessories are available exclusively online.

  • Available with us

    The Bioceramic Royal Pop Collection is normally only available at selected Swatch stores worldwide. We have an exclusive number of pieces available in our webshop — skip the line and order directly. While stocks last.

  • SISTEM51

    SISTEM51 is Swatch’s signature movement and the only mechanical movement with a 100% automated assembly. This Swiss-made movement is now available in a hand-wound version engineered without a central screw.

  • Bioceramic

    Developed and patented by Swatch, Bioceramic is a standout composite material in modern watchmaking. It combines two‑thirds high‑end ceramic with one‑third biosourced material derived from castor oil, resulting in a durable material with a smooth, silky matte finish.